Yellow Yuri is one of the Creators on the Blue Frame website, illustrating the popular culture he grew up with and is part of. From music and film to Croatian literature, he puts into colors and contours the things that provoke his imagination and fill his everyday life. Drawing is his medium of communication that transcends borders, grammar, and vocabulary: the language of human beings. In todayās blog, find out more about the Yellow Yuri brand, as well as its creator.
Who is behind the Yellow Yuri brand?
Igor Jurilj, a guy who has been stopping time with drawing since kindergarten, although he had a decade-long break from it. And then the years just eat you up š
Where do you find inspiration and how do you choose your motifs?
Pop culture is my unexplored jungle in creation and disappearance, so somehow what I consume in my leisure time becomes my motifs in creativity. Above all, it is the content I escape into from the harshness of everyday life.
You decided to transfer your visuals to posters as well. Why?
Some motifs simply become a harmonious addition to the landscape of the walls in the spaces where we live, work, and spend time. Since these are mostly collages, they are like a layered cake where every element has its own flavors, colors, ideas, and importance. I see my posters as short stories in which visual elements convey thoughts, secrets, or messages.
You are active in the #freebritney movement and your visuals have become known all over the world. Tell us something about that?
Thanks to social media, today we easily overcome the barriers of geography and time: the whole world is at our fingertips, so we can instantly be active and socially engaged from the comfort of our own homes. #FREEBRITNEY is an activist movement supporting the pop legend Britney Spears, who has been legally disenfranchised due to a corrupt system. Although she is the main name of the movement advocating the revision of legal guardianship over adults, her case is just one of many in America. In two years, the movement has brought serious results in courts and has also drawn the worldās attention to the exploitation of what was once the most influential and famous musician who was the wallpaper and soundtrack of the childhood and adolescence of many generations.
Since when have you been working with Blue Frame, and why would you recommend another Creator to join us?
I have been connected with Blue Frame since the spring of 2021 and I recommend it precisely because it is a domestic startup that values creatives, which is best reflected in their excellent communication with collaborators. At the same time, they offer high-quality products with a strong sense of taste.
How has Blue Frame helped you develop your idea?
It certainly provides a communication platform toward the audience and also guides creative work in terms of adapting it to the type of product.
In the future, would you like to have other products besides T-shirts, hoodies, and posters?
I am a big fan of different kinds of stickers and keychains, as well as notebooks, so I somehow imagine going in that direction with Blue Frame.
If you would also like to become one of our Creators, visit our website https://blueframe.agency/kreiraj-vlastiti-web-shop/ or contact us via email at petra@blueframe.agency