Companies in the IT sector generally have access to quality and useful tech solutions and gadgets themselves—that's why the merchandise offered to them usually focuses on encouraging various after-work activities.
Items like branded tracksuits, hoodies, beach towels, leggings, workout or hiking gear, bags, and so on, are what are given to employees or collaborators so that the merchandise is applicable after work, since this is a sector that spends most of its (working) time in front of screens and using technology.
As with other sectors, Blue Frame offers a service that supports the client throughout the year and through changing habits. So-called "conceptual merch" actually means that the branding becomes part of everyday life and follows the client through various activities. This is achieved by the client providing Blue Frame with their annual activities important for customizing the merchandise, and Blue Frame then creates merchandise that tells a story based on that plan and an initial brief.
For example, merchandise can be personalized for different times of the year and delivered to the client or employee's address—from summer bags that include a towel, a water bottle, and other beach essentials, to a winter assortment like hats, gloves, scarves, and thermoses. Of course, there's also Christmas merchandise, which can also be customized—the possibilities are endless, limited only by your imagination. In addition to seasonal merchandise, we also take into account the important milestones and activities of each individual employee. Merch can be customized, and an employee receives a special set of merchandise to start their employment (this package can include notebooks, pens, work equipment, and a branded t-shirt). for attending various events and conferences, and for team building (for example, a polo shirt, sweatshirt, jacket, gym bag, and the like).
Below are some of the options, and if you get inspired, be sure to share your ideas with us!
