You have your own brand, idea, and a great passion for your work, but somehow your photos aren’t quite right? You often follow others on Instagram, and Pinterest is your daily dose of inspiration. If you haven’t hired a professional photographer, which we recommend for big campaigns to invest even more in your brand, you can start testing your own skills and creativity in the world of photography. Here are some tips on how to photograph your brand or products.
It’s important to note that everything you do should convey emotion. Okay, not everything, but we live in a world where followers and customers either like or dislike you, remember you or not. The hardest part is grabbing attention, especially at the beginning. Photography is one of the oldest promotional tools – for anything. It is very important when you have a product you want to sell. Product photography is crucial for a company’s brand and sales.
Photography is extremely important for online sales, especially for your webshop. The better, more authentic, and realistic your photos are, the more customers will trust you. A good product description should always accompany the photo, including usage instructions, price, and dimensions. Provide answers to all questions your customers may have – immediately.
Product photography communicates a lot about the item, such as size, shape, color, and how it is used. There are many ways to photograph products – from simple studio shots to lifestyle photography, usage demonstrations, group shots, packaging, and more. So, how do you take a good photo?
Here are 5 common ways to photograph products:
- Photographing products in a simple studio setup
- Product photos on a white background
- Grouping products together
- Products in lifestyle/action photography
- Detail shots of products
1. Photographing products in a simple studio setup
Product photography has become a highly demanded service, and for a simple reason. In the world of online shopping, where product sales are in the millions, there is a need for high-quality and clean product photos. Different product photography styles require different approaches to show the product in the best light. For example, a bottle of liquor will require different lighting than a box of dog food. This is because the materials and textures of the two products are different.
2. Product photos on a white background
A white background is the most common for several reasons. First, it makes the product appear as if it is floating on the background. Using software like Photoshop, the product is cut out and placed on a clean white background. Many online stores, including Amazon, use this method.
3. Grouping products together
Photographing product groups shows multiple options to the customer. This can be a collection of women’s makeup with different variants of the same line, or a single product that comes in multiple variations.
4. Products in lifestyle/action photography
Photography in context shows how the product is used as intended. At the same time, the photo illustrates the size ratio between the product and a person’s hand.
5. Detail shots of products
Typically, a series of detail photos showing the product from all angles. Detail shots highlight quality, material texture, and important product features, such as the inner lining of a handbag, a necklace clasp, notebook stitching, or, in this case, the product label.
Tips sourced from Bonk Visuals, learn more here: https://www.bonkvisuals.com/post/10-nacina-fotografiranja-proizvoda