About us
Meet Blue Frame
Merch Agency
Your partner for personalized products
We are your one-stop destination for all types of promotional and personalized products. With over 2,000 successful projects and 1.000,000+ items sold, we offer creative solutions tailored to your needs.
Vision
Our story
From a student idea to a boutique merch agency
Blue Frame began as a student project named Modna katedra in 2012, with the idea of the first university store in Croatia. Today, we are a boutique agency specializing in high-quality merchandise and promotional products. Our offerings include personalized business gifts, promotional materials, and unique custom products, with a special emphasis on collaborating with clients to create wearable items that uphold their brand.
Do you want a personalized product too?
Contact us and find out how!
Numbers that speak for themselves
We have successfully completed over 2,000 projects, delivered more than 1,000,000 items, and worked with brands of all sizes—from local teams to large international clients.
Our foundations
Creativity without limits
Each product is uniquely tailored to your brand.
Quality comes first
We work exclusively with the highest quality materials and printing techniques.
Dedication to clients
Your vision is our mission, and our team is here to help you every step of the way.
HISTORY AND DEVELOPMENT
Our journey from an idea to a boutique merch agency
2012. Founded
Blue Frame was founded as Modna katedra in 2012 as a student project, fully financed and realized by a group of students. We started by designing and producing hoodies, including the first official t-shirts for the faculties of the University of Zagreb. Our story quickly attracted the attention of media outlets like Večernji list, Lider, and HRT, who recognized our pioneering work in Zagreb.
2015. First big partnership
We are signing our first contracts with universities across Croatia. Our products are becoming the standard at major faculties, and soon we will also be collaborating with student associations, sports sections, and clubs.
2018. Expansion into corporate merchandise
We are expanding our business into corporate merchandise and extending our services to promotional items and business gifts, collaborating with numerous reputable Croatian companies.
2022. 100 000+ sold articles
As one of the few agencies in Croatia, we offer everything—from promotional items and custom products to all types of printing and design. Our clients appreciate that we provide everything they need in one place, from the initial idea to the finished product.
2024. Boutique merch agency
With over 500,000 items sold, we have transformed into a boutique agency. Through consultations with you, we offer a complete process—from consultation and design to production and delivery, ensuring top-quality personalized products.
2026. The Birth of Blue Frame Agency
Building upon the strong foundation of Modna Katedra, 2026 marks a strategic evolution with the launch of Blue Frame Agency. Created to meet the growing demands of a broader European Union market, Blue Frame serves as our dedicated creative and strategic hub for international clients.
This expansion allows us to transition from specialized production into a full-service agency model, bringing our signature precision and design excellence to brands across Europe.