Q Agency is one of the leading Croatian technology companies, specializing in the design and development of digital products. With over 250 employees and offices in Zagreb and London, Q has spent the last ten years collaborating with major international clients and helping them build innovative digital solutions that combine technology, design, and strategy.
With a strong focus on employer branding and company culture, the Q agency also pays great attention to detail – and merchandise is one of those details that makes a difference, whether in onboarding new employees, at internal events, or in business communication with clients and partners.
Challenges Before Working Together
Before turning to Blue Frame, Q had frequent questions about the reliability of their suppliers. Lead times and product quality were the biggest challenges: they often weren't sure if ordered items would arrive on time or meet the brand's high standards.
In their own words:
"Our main challenges with previous suppliers were lead times and quality; we often didn't have confidence that everything would arrive on time and to the standard we wanted."
Solutions and Collaboration
Our task was to offer a solution that would be reliable, high-quality, and easy to implement—from design to delivery.
For the Q agency, we developed personalized design and production proposals, ensuring that each item aligned with their brand identity. We focused on:
- design and printing that visually convey the Q culture,
- a high standard of product quality,
- fast and secure delivery within agreed-upon deadlines,
- and logistical flexibility, whether for smaller orders for internal initiatives or larger projects for international events.
The result was a process where the client could rely on us from the first step to the finished product.
Featured Projects and Products
Two types of projects stood out the most:
- Onboarding packages for new employees – hoodies, t-shirts, notebooks, and bottles that create a sense of belonging and welcome from day one.
- Events and conferences – promotional items used internally and in communication with clients and partners, which further strengthened the Q brand's recognition and left a good impression on attendees.
Employees and clients consistently reacted with enthusiasm, confirming that practical and thoughtful merchandise truly has a long-term impact.
Client's perspective
"What mattered most to us was definitely the fast delivery and product quality, along with the design suggestions that made our decision easier. The communication was also always super simple and fast."
When they described the merch in three words, they chose:
Practical. Quality. Cool.
Conclusion
The collaboration between Q agency and Blue Frame demonstrated how timely planning and a quality partner in promotional items can significantly contribute to employer branding, employee experience, and client perception.
Whether it's personalized onboarding packages or event merchandise, the goal is the same: to leave a lasting impression and reinforce brand values through details that people carry with them.
The collaboration with Q Agency shows how carefully designed and personalized merchandise can become an extension of the brand—whether through onboarding experiences, internal events, or client communication.
Every hoodie, notebook, or bottle isn't just a promotional item—it's part of the culture, values, and identity that Q builds every day.
If you also want to strengthen your employer branding, create team identity, and leave a lasting impression on partners and clients – we're here to co-create merch that will tell your brand's story.
👉 Check out our other case studies and get inspired by the stories of Croatian brands that build value through details.
For more ideas, inspiration, and projects:
Because the right merchandise isn't just an accessory – it's a memorable experience. ✨